She's no stranger to turning heads, whether it's on-camera or at high-profile events.
So it's no surprise that Demi Rose was announced as PrettyLittleThing's latest brand ambassador on Monday.
The glamour model, 25, marked her new role with a tropical shoot in the Maldives, which saw her highlight her killer physique in a series of typically chic outfits.
For her first look, the online personality turned up the heat in a monochrome bandeau bikini top, teamed with high-waisted briefs.
