Beyonce, Jay-Z music video helps Louvre break record

Jay-Z and Beyoncé released the music video for “Apeshit,” a viral, visual magnum opus of the power couple dancing through the Louvre Museum that now has over 148 million views on Youtube.
The Paris landmark had 10.2 million visitors in 2018—which is up 25 percent from the year before. It also breaks their previous record, of 9.7 million visitors in 2012, by half a million.
“No other museum in the world has ever equaled this figure," the museum reported in a statement, before giving a nod to the Carters.
The French museum certainly capitalized on the pop culture exposure: in July, they launched a visitor trail called “JAY-Z and Beyoncé at the Louvre,” which highlights all the artwork featured in the video. (Some examples? The Winged Victory of Samothrace, Théodore Géricault’s The Raft of the Medusa, and Marie-Guillemine Benoist’s Portrait of a Black Woman.)

Then there’s the recovery of French tourism in general, which dropped by 1.5 million in 2016 as safety concerns rose after terrorist attacks. Now, two years later, it’s bounced back, and France continues to claim its crown as the most visited country in the world.

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